Search Engine Optimization(SEO) strategy can be divided into two different categories: on-page SEO and off-page SEO. SEO On-Off Page, Both are crucial to the success of an SEO campaign.
On-Page SEO: On-page SEO is a technique that is used for optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. In search engine optimization, like google, yahoo, bing on-page optimization refers to a factor that has an effect on your website and web page listing in the natural search results.
Off-Page SEO: Off-page optimization refers to the technique that can be used to improve the position of a website in a search engine results page(SERPS). Many people associate off-page SEO with link building but it is not only that. It is also used in promotion methods like blogging, website design, social bookmarking, etc..
from SEO On-Off Page, On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites.
- Using keywords in your page title and page copy
- Optimizing the meta description to stand out in search engine results pages (SERPs)
- Using HTML code and alt tags
on-page SEO Factors
- Publish high-quality content.
- Optimize page titles and meta descriptions.
- Optimize page content.
- Headings and content formatting.
- SEO Images and other multimedia elements.
- URL optimization.
- Internal links.
- External links.
The content on your pages needs to be useful to people. If they search for something too specific to find your page, they need to be able to find what they’re looking for.
- Aim for at least 500 words of copy. Although there is no exact formula for how many words a page should have, Google seems to prefer when a page has a lot of great content surrounding your targeted keywords
- Copy must be unique to each page, not duplicated from other pages on your site, and should directly address your visitors’ search queries
- Push the keyword closer to the beginning of the title, but ONLY if it sounds natural
- Limit your title tags to 55-60 characters (including spaces)
- Push the keyword closer to the beginning of the title (ONLY if it sounds natural)
- Don’t stuff your keywords
- Include brand at the end of the title tag, separated by a pipe bar (|)
It is a good idea to work your target keywords into the headings of each web page but make sure you accurately reflect your page’s great content. Make sure your H1s are limited to one per page, all other headers are H2 or H3
- Put keywords into your URLs if possible.
- Label your directories and folders in a way that makes sense for users
- Don’t repeat keywords in your URL more than once. Keywords are
Alt text for images
Writing an alt attribute for each image keeps your website in compliance with WCAG (Web Content Accessibility Guidelines).
- Thoroughly describe the image in 8-10 words
- Include your targeted keyword where it sounds most natural
- Include, if relevant, a geo-locator
Fast-loading pages, or page load speed
Google has a tool called PageSpeed Insights that will analyze your site on both mobile and desktop. and then suggest tips to optimize page speed.
- Minimizing HTTP requests
- Making sure server response time is <200ms
- Setting browser caching to at least a week or longer
- Enabling Gzip compression
- Having image sizes under 100kb (.jpg, .png, .gif)
- Placing all CSS in an external style sheet
- Minifying all JS, CSS and HTML
- Beyond mobile page load, website design needs to factor in the mobile user experience. One way to check and optimize website layout for mobile is to generate a Mobile Usability Report which identifies any issues your website may have.
- Non-mobile-friendly sites force visitors to pinch or zoom just to read content, which is frustrating and could cause them to abandon your site
- Because all of Google now uses the mobile version of website pages for SEO
Linking internally to other pages on your website is useful to visitors and it is also useful to search engines. When adding internal links, make sure to have relevant anchor text. Anchor text is the clickable text in a hyperlink (usually indicated by blue font color and underline). To optimize your anchor text, make sure the selected word or phrase is relevant to the page you’re linking to.
Breadcrumbs are navigational aids that inform website visitors where they are on your site and also help Google understand the structure of your website. A small text path typically located at the top of a page, a breadcrumb indicates where the user is, with every step being clickable.
A meta description is a short description that appears below the URL on a search engine results page and below a headline in a social post. It describes the content on that page but, more importantly, it’s written to help your web page stand out in the list of SERP results. Keep the description under 155 characters to ensure your entire description is shown in search results.
off page seo Factors
- Influencer Outreach.
- Contribute as Guest Author.
- Social Media Engagement.
- Social Bookmarking Sites.
- Forum Submission.
- Blog Directory Submission.
- Article Submission
From SEO On-Off Page, While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, such as backlinks from another site. It also includes your promotion methods
The number and quality of backlinks you have to your site is undoubtedly the biggest factor of off-page SEO. The more sites linking to your content, the more domain authority Google grants your site, boosting your ranking.
- Being featured in industry trade publications
- Seeking out contacts in the industry who’d be happy to share your content
- Guesting on a podcast
- Participating in an industry community such as a forum
- Press Releases
Measured on a scale from 1-100, your domain authority is a number given to you by search engines to determine the strength of your website. Think of it as a grade, essentially. Websites with a higher domain authority receive preference in the search results, while websites with a lower domain authority are more likely to rank near the bottom.
While page ranking isn’t tied directly to the interactions on a social media post, social posts that generate a lot of clicks will certainly help boost traffic to the site and generate a ton of link shares.
PPC (Google, Twitter, Facebook, LinkedIn)
I am sure you’re thinking, “This is supposed to be about SEO!” Well, SEO is part of a good pay-per-click (PPC) campaign and vice versa. When your site is still getting off the ground, you need to get visitors, and PPC can help with that. If you have good content that you’re promoting with PPC, it generates more traffic to your site, resulting in more backlinks to your site and other forms of ranking factors.
SEO On-Off Page, On-page, and off-page SEO work together to improve search engine rankings. By working on what you can control today — producing quality content that’s supported by high-quality on-page SEO — you’ll be well on your way to earning backlinks, improving your domain authority, and controlling your off-page SEO.
Happy Blogging 🙂